Evolution of men’s styling in India with the growth of homegrown brands
Menswear for the longest time has been bifurcated into formal and non-formal. As men’s fashion gets mainstream attention, we see an evolving trend of contemporary styling within men’s clothing. From solid colours to pastel shades, vibrant patterns to minimalist details, men’s fashion is getting a much-needed transformation. Spearheading this fashion swirl are homegrown brands researching what precisely the market lacks and how the gap can be filled, while also keeping sustainability as a major factor. The advent of technology has made today’s consumers very informed and selective about what they pick and choose. Fashion is becoming a topic of influence,…